The clips are designed to have high impact with young people and draw on vampire mythology to unpack and poke fun at some prevalent perceptions of and attitudes toward bike riders on the roads.
Scripted and shot in collaboration with the bike riding community, the clips set a new benchmark for dialogue between road users. Offering high production values with a street sensibility, the clips playfully suggest that fear may be the pothole we all need to get around on our journey toward road harmony.
In case you missed it, here is the THE DIGITIZER.
The CEO of Cinecycle thinks this bike, even in our modern digital age, still represents the most simple and effective union of man and machine.
I think this bike, even in our modern digital age, looks sick!